216pp, Rs 299; Penguin
A good business satire is like stumbling over a one-page report or not calling after 6pm. Everyone talks about it, is convinced of its importance, but few have ever seen it. Naomi Datta But how you become a cute fanatic is real. Like a balm after a long day’s work, it’s something to laugh about. If you know how to laugh through the pain associated with the subject and get away without falling into the cube of remorse or introverted guilt, then this book is a winner; the ideal antidote to responding to iridescent postal chains.
The main goal is not to attract attention, but to survive and actively alienate through conscious embezzlement. Main titles can be a list of virus sheets. In a true parody style of self-help, Datta adds images, apologizes for visual and mnemonic aids at the end of each chapter. They summarise the chapters, present the sequence of activities and give step-by-step instructions. It all starts with the fruits of the corporate satire – email and the work of WhatsApp groups. Someone sees in her comments that ODE is a temporary paradox, a veiled threat that says the young intern is happy that she doesn’t have to do this job anymore; she’s just killing time before she goes to Yale by giving top priority to TPE. The conference room reservation team is another masterpiece – an evolutionary mechanism that waits for its time. Datta’s vision on avoiding LinkedIn Premium is pragmatic, and the connection with self-esteem is creative and hilarious.
Good satire requires only the right amount of anger and bitterness. If you exaggerate, you get an angry tirade that’s not funny. Datta’s doing a good job with that fine line. Her participation in the Miss India contest for her Bollywood debut and worldwide participation in financing your holiday is refreshing and shows the right degree of contempt for gullible people. The quality of an author’s satire is directly proportional to the horror of the truth he reveals. She goes home with her mother in WhatsApp groups, and how important it is to have fun online so that your child doesn’t grow up alone and underperform. She humorously recounts how the evaporated society prevails over its mundane character; the irony of fate at a time when words lose their meaning, especially in the form of hashtags, and how Rumi’s knowledge is translated into online traffic. In her unique style she struggles with big questions and presents words for life. According to Datta, changing this world will kill you or at least give you an ulcer. Exhaustion of a more important cause has no nutritional value, and rebellion only increases acidity. It indicates that the emperor has no clothes, just like his people. No one can be safe, especially cabin occupants, fitness enthusiasts, Twitterers, Facebook potmixers and intruders with Instagram filters. Datta manages to take a close look at them all and bake them well.
Author Naomi Datta
To say that this book is just a tool of humour makes it a serious favor. Detta’s unintentional irony isn’t a bad tip. Someone learns how to use social media and how to write a good CV. There is surprisingly good advice on education and the sensitive deconstruction of academic fanatics. Datta defends the place of criticism in society and opposes the replacement of public intellectuals by an ideological leader. She accepts fearless icons of this particular worldview, such as the Spirit of Mumbai. In anticipation, especially in this day and age, Datta takes away the fear that people with no sense of humour in their bodies or a lack of satire will think that this book is a textbook. She bases her arms warranties on what she says. It’s so clever that a little samopat on page 108 is well deserved. This book, like the Pandit Life Coaches, is only the starting point of the Datta empire. In a kind of meta-satirika she describes side effects with which she would make real money. The Think X series of conferences and meetings is a real success. Anita’s power moves to tell her carbohydrates: You’re not eating me, I’m eating you. It’s pure comic gold.
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The armor of the butt has only a few scratches, which can be found at the end of the book. Their resentment against the Liberals in India is like the infamous exorbitant bar bill at the end of a pleasant drinking session. It’s depressing. The whole editor’s head can be summarized in Arnab’s meme. The elements of computer culture that humor, badges, flyers and what women are good at, destroy the old pots of light. It’s like Dutta’s playing at the gallery. In these plays, wit is rare, humour seems forced and prose is a sermon.
In general, however, it is refreshing to read how to be a beautiful bigo. It is well documented, humour is in the spotlight and Detta’s comic verve is extensive. Read this book so the author can discover what privileges like aloo look like and why you don’t like anything – it’s the motto of a vigilant generation. Read it for the many quoted lines that guarantee that you are in the middle of each page. And if you’re working, make it your bible.
Percy Bharucha is a freelance writer and illustrator. He publishes two bimonthly comics, a guide for adults and a coffee cat. Instagram: @persibharuha