Pretty Isn’t The Goal Anymore: How Wellness, Beauty, And Lifestyle Quietly Mutated Into Endurance Culture In 2026
Mumbai (Maharashtra) [India], January 6: For years, wellness was sold like a mirror. Look better. Feel better. Post better. The industry thrived on visibility — abs you could photograph, routines you could brag about, habits that made sense only in January and collapsed by mid-February. Then reality intervened. As 2026 unfolds, wellness has stopped performing […]
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