Where Aspirations Shop Local: How Tier-2 Cities Are Quietly Redefining Lifestyle Consumption
Mumbai (Maharashtra) [India], December 25: Once upon a time, lifestyle consumption in India followed a predictable map. Premium meant metropolitan. Aspirational meant imported. And “local” was code for compromise. That map is now outdated. In cities like Vijayawada, lifestyle consumption is no longer an imitation of metro behaviour—it’s an interpretation. Grocery aisles sit next to […]
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